Paradisus by Meliá
Bringing experiential wellbeing
to all-inclusive hospitality.
Paradisus by Meliá · Mexico, Dominican Republic & Spain · 2023–2026
Developed by the team behind PRANA and delivered through SUDA before PRANA was established.
- Client
- Paradisus by Meliá
- Sector
- All-inclusive hospitality
- Location
- Mexico · Dominican Republic · Spain
- Delivered through
- SUDA
- Dates
- 2023 – 2026
Context
Meliá recognised early that all-inclusive hospitality could become a setting for meaningful rest and wellbeing, not only for volume and convenience.
The client’s ambition
Paradisus wanted experiential wellbeing formats that could live across several destinations and be delivered by its own teams.
Our role
SUDA collaborated with Paradisus to develop those formats, working across experience design, holistic week curation, content production and team training.
Outcome
The result is both capability and visibility: trained internal teams able to continue delivering the format, and an annual immersive wellbeing week for press and content creators that helps position the brand and its hotels.
Project highlights
From activation to brand identity.
Holistic Week
Where it runs today
After several years of collaboration, Paradisus adopted SUDA® as its signature immersive wellness experience. It is now permanently implemented across those resorts, with further expansion planned across the brand.
It starts with the team
Before every Holistic Week, immersive experiences were delivered for hotel teams across Front Office, Marketing, Guest Experience, Leadership, Food & Beverage, Spa and Activities, so staff experienced the programme exactly as guests would.
A story that travelled
In each Holistic Week, photographers, filmmakers, journalists and creators produced editorial content alongside the Paradisus marketing team.
Designed around each property, the Holistic Weeks transformed familiar hotel settings into immersive wellbeing environments: lounges became meditation spaces, gardens became yoga studios and sunsets became collective rituals.
Next
Evolving active wellbeing at Vilalara
Start a conversation
Tell us what you want to create, strengthen or evolve.
A property, a destination, a team or one specific experience. Tell us where you are and what you would like wellbeing to become.
contact@pranaiswellness.com · Dubai, UAE